Should you buy this pair of shoes? Or will another set offer better arch support? If you know the answer before popping those sneakers on your feet, thank a marketing major.
Marketing professionals specialize in education and persuasion. Their work combines sales techniques, exceptional communication skills, and technology to deliver the right message at the right time.
Read on to find out more about the pros and cons of majoring in marketing. We'll also tell you what sorts of jobs you can get after graduation, and we'll sprinkle in tips you can use to make the most of your education.
Why Choose Marketing?
A marketing degree prepares you for a career in sales, advertising, public relations, or a similar field. These are all business environments, and your work will involve connecting your organization with a community of supporters/consumers.
A key benefit of a marketing degree, bloggers say, involves versatility. Choose to focus on something like veterinary medicine, and you'll have one basic route to follow towards graduation, but you can tackle a variety of degrees with a marketing focus, including:
English. With this degree focus, you'll study old texts and determine what made them innovative. You'll also learn how to craft your own winning writing projects. This focus prepares you for any blog posts, radio scripts, and advertising copy you'll write after graduation.
Business. This is the traditional focus for marketing majors. You'll learn how to split people into market segments, and you'll find out how to craft a marketing plan and develop a budget.
Communications. You'll learn how to vary your style depending on your audience. You'll also learn learn how to be comfortable in front of a camera, which could help you rock your next live social media video.
After you graduate, you'll have a career that blends analysis with creativity. If you've always wanted a job that puts both your left brain and right brain to work, this could be right for you.
Marketing jobs are also in flux. In a few years, you could have a position no one has even thought of yet. For example, AdAge reports that some companies are replacing the Chief Marketing Officer title with innovative options like these:
Chief Experience Officer
President of Brands
Chief Growth Officer
Chief Commercial Officer
Get a balanced education, and you could be just the sort of person forward-thinking companies are looking for. You'll have the knowledge to evaluate the market, and you'll have the skills to help your company succeed even when times are tough.
Why Skip a Marketing Major?
All business degrees are under fire from pundits. They suggest that business is a default degree for students who don't want to study. They also suggest that choosing a business major is a quick way to spend a lot of money with little to show for it.
Bloggers say business majors are more likely than their STEM-studying colleagues to be:
Unemployed. They don't emerge with a hard-and-fast skillset, so finding the first job is hard.
Self-taught. Some concepts taught in school are dated. Students have to get up to speed as employees.
Lazy. The major isn't challenging, they suggest. Students spend more time partying than learning.
These are serious allegations. The idea of unemployment, in particular, may make you intensely nervous. Know that you could be the exception to the rule. You could study hard, round out your education with robust classes, and do just fine.
The risks are real, and you will have to work hard to overcome them.
What Jobs Can You Get?
Before you make a decision about this degree, or any other degree, learn more about the jobs you can get after graduation. When you major in marketing, you have several different career paths open to you.
A marketing degree opens the door to these careers:
Marketing research analyst: You'll need a bachelor's degree to enter this field. You'll make about $63,000 per year, and this is considered an entry-level job. You'll study the market to determine whether a product your company made will fail or flourish. You'll also set prices and research trends. Your work could determine the success or failure of a product, so expect a lot of pressure. Job openings are expected to grow by 23% between 2016 and 2026, so this is definitely a career on the rise.
Marketing manager. You'll create advertising campaigns to entice customers to work with your organization. At the entry level, you'll work beneath a marketing director. In time, you could take that role yourself. You'll make about $132,000 per year in the middle of your career, but you'll make a whole lot less when you're first starting out. These jobs are growing by just 10% each year, so it might be harder to find this job compared to other marketing positions.
Social media manager. You'll interact with a community of followers on platforms like Facebook, Instagram, and Snapchat. You'll create graphics and captions, and you'll answer questions. You'll need good time management skills, or else you'll be working all of the time. Social media never sleeps. This is an entry-level position, and you can expect to make about $56,000 per year. Competition is fierce for these jobs since they are entry-level spots.
Public relations specialists. You'll get your organization in front of the community, news crews, and attract consumers. You'll stage events, speak at rallies, and otherwise help to shape public perception. Anticipate working very long days and devoting your weekends to your job. You may also need to respond quickly when a crisis hits. Expect to make about $60,000 per year for this high-pressure job. You'll need a few years of marketing or public relations experience to get it.
Sales managers. As a marketing professional, you know what your customers want. In this position, you'll help sales professionals sharpen their pitch to bring in new customers. You'll need several years of experience in sales, and you'll need to prove that you excelled in your job. Expect to make about $124,000 per year.
This is a sampling of the jobs open to marketing majors. Your skills with analysis and communication could serve you in all sorts of fields not mentioned here. There really is no limit to what you can do.
Make the Most of Your Marketing Education
You'll want a job right out of school, and so will all of your student colleagues. Be smart as you study, and you could increase your chances of landing the perfect job as quickly as possible.
While you're enrolled in school, follow these tips:
Keep your grades up. It's tempting to blow off your classes and spend time hanging out with your friends, but your future employers may ask about how well you did in school. Ensure that you have positive data to share.
Enhance your education with writing. If you're following a traditional business-major track, add in English Literature classes. They will help you to refine your critical-thinking and writing skills. You'll lean on them in your work.
Tackle an internship, or two! You'll need experience when you sit down to write your first resume. Your internships can count as jobs well done. Take on as many as you can. Your guidance counselor can help you find the right opportunities.
Join your school's marketing club. Learn how to network with your peers. Your club can also connect you with alumni members. They could be critical when you start searching for your first job.
Work part-time. You'll enter the business world when you graduate. Get your foot in the door while you're in school, and learn more about what it's like to sit at a desk all day. Part-time jobs in reception could be just right for you, and your supervisor might be willing to be a reference when you start your job search in earnest.
If you're ready to start now, we can help.
Visit our website, and look for marketing jobs. Get a sense of how much you might get paid, and find out which career paths have many openings, in addition to which are closing down.
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